SEARCH ENGINE MARKETING

Our goal is to draw the attention of hundreds of potential new customers on you in a few months. This is the power and speed Internet to run well by experts like us. Traditional activities communication and marketing should complement the more "modern" related Internet.

Here are the steps needed to make the site more '"known" to the level Search engine:
- engine optimization search site
- registration site on search engines
- index the site on search engines

CREATION OF WEB SITE OPTIMIZED FOR SEARCH ENGINES

Have a website, but no access? Perhaps your site is not optimized for search engines that are the most used absolute users searching for information, products and services. We realize Web sites optimized for search engines, designed for your users and comply with the rules of usability (easy to navigate and content effective).

Here is a brief description of our method of work. Analysis Initially, the site of your site will be revised throughout and will be analyzed the current structure. Will be compared to your competitors' sites and will be revised to facilitate a proper navigation of robots.

How to optimize your site. After identifying the changes you make the changes needed on goal, texts, header and the HTML structure. We will build a link tailor (link) to increase the popularity of your site. Instructions to update the site teach you how to update the site independently using appropriate tools (CMS).

OPTIMIZATION OF WEB SITES FOR A GOOD POSITION ON SEARCH ENGINES

For effective search engine positioning, it is essential optimize the site in both content and structure in HTML.

OPTIMIZATION OF CONTENT SITE

Is undoubtedly the basic activity for an effective search campaign engine marketing since access was obtained from a good position on based on strategic keywords have no value if the latter not match the site content. This calls for action on communicational content of the site to make them relevant to queries made by users.

OPTIMIZATION OF STRUCTURE HTML

In this case acting on the structure of html to make the site search engine friendly.
This stage involves skilled programmers with specific knowledge of logic with which the engines indexing sites. In view of continuous updates of the algorithms of the engines, it is essential that the optimization process of the website not be confined to actions one-off: It is recommended constant monitoring of data to maintain and improve results over time.

Software programs that analyze the relevance of site content with the terms Searches are not homogeneous: For this reason, you must choose domain names and appropriate destination URL and use the tags "title", "Description", "keyword", the "alt tags" the images.

With these solutions will give the picture pages "text" and relevant to the content of the "body" (mainly, the first 200-250 characters). Both static and dynamic images are not read by spiders.

Are to avoid the tricks by now familiar to many spiders, such as excessive repetition of keywords in the text, use text the same color as the background, the use of redirects and other techniques that can also lead to exclusion url indexing.

As regards the registration on search engines, it is preferable manually instead of using the various services submission on the Web.

Records are essential in the DMOZ directory category, Virgil and Yahoo.

To include a page at the top of the search results is crucial the value of "link popularity", that depends on the number of links obtained from other sites. The more numerous, and especially popular sites from which it is "linked" and over the page will get high rankings results pages of search engines.

REGISTRATION OF WEBSITES ON SEARCH ENGINES

After the optimization phase, the registered website on search engines and directories on the main national and abroad.

The choice of engines in which to register a site depends not only on their degree of importance but also the market potential is intent achieve. If you want to develop foreign contacts is essential also register on foreign engines.

The search engines that cover about 80% of searches carried out on Internet are:
Google
Yahoo!
Altavista
Lycos
Msn Search
FAST - AllTheWeb
Inktomi
HotBot

For a predominantly Italian market will need to register the site also engine as:
Virgilio,
Arianna,
ilTrovatore

ENTERING THE SITE IN THE MAIN DIRECTORY

You record on: Yahoo.it, Virgilio, 100links, 123cerca, Abc Siti Italiani, B24, CercAziende, Dominitaliani, Il Trovatore, Simpatico, La Ragnatela, ShinySeek, Tecnoseek, Pippo, Pronto, Segnalibro, Teknosearch.

Registration site in the main directory foreign. Is made recording on: Open Directory/Dmoz e Yahoo.com.

Guide to the inclusion of site in directories

Contact us for more information about our registration services Search Engine, or to book a telephone consultation

ENTERING THE SITE IN THE MAIN SEARCH ENGINES

You record on: Google, Yahoo, AltaVista, Excite, MSN, Virgilio, Tiscali, Lycos Free / Arianna Kataweb, AOL Fast / AllTheWeb, HotBot, AskJeeves, exceeded.

Engines registration fee.
The timing of insertion of websites depend on drafting directory and search engines. In some cases it is advisable to require registration fee in order to ensure a faster and reliable insertion.

The INDEXING OF A WEB SITE ON SEARCH ENGINES.

Indexing in search engines is an activity performed by spiders when browsing the web. During this phase, the search engines store pages under specific rules and different for each engine.

The pages are tested (does not always get scanned all pages) and included in search indexes based on various criteria: length of site, structure, content, keyword choices, link popularity

Between recording and indexing of the site may take weeks or months. The time varies from engine to engine and the input mode: for those payments, even a few days. Inclusions pay (pay for inclusion) will be paid a fee for each page site that you want to index. Compared to free reporting, pay per inclusion guarantee inclusion.

The phase of indexing in search engines must be constantly monitored to verify whether or not to make corrections to site structure. However, the indexing of a site is independent of its actual visibility among the first results produced by search engines: it can only be achieved through interventions designed to optimize positioning on search engines.

MEASURING TOOL FOR INDEXING ON SEARCH ENGINES

Search Engine Simulator
It 's a tool that lets you see how he sees your web page a spider of a search engine. Skip Meta Tags, some of which motor loan amount.

Search Engine Verification
A useful tool to check the ranking and visibility of your website on major search engines.

Page Analisys
With this tool you can count the keywords of your page Web and calculate their importance.

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Stefan Ghinea - Consulting and technical solutions
Via Marchini, 26 - 59100 Prato (PO) - Tel.: 340 2123560